Arguably the biggest Steam Deck competitor in the handheld gaming PC space is currently selling at a heavily discounted price ahead of Black Friday.
The Asus ROG Ally only hit the market last year, but Amazon is now selling it for a hugely reduced £399. That’s 20% off the previous £499 price, and £200 off the original price.
Considering we’ve not yet spotted any notable deals on the Steam Deck – one of the Ally’s biggest rivals – this is a good saving on a very highly-rated alternative that’s ideal for gaming on the go.

Really, though, it’s all about that handheld. Our trusted PC specialist Ryan Jones reviewed the Asus ROG Ally, and awarded it a Recommended badge in his ROG Ally review.
“The Asus ROG Ally is a more powerful alternative to the Steam Deck,” Ryan concluded, with “a superior design and more user-friendly software”.
The latter is a reference to the ROG Ally using standard Windows 11 rather than the Steam Deck’s custom UI. Windows 11 in this form factor has its quirks for sure, but it’s also a way more open system when it comes to accessing third-party streaming apps such as Xbox Game Pass and GeForce Now.
Ryan also appreciated the Asus ROG Ally’s Full HD screen, which is both colourful and vibrant, and also significantly sharper than the Steam Deck’s.
Indeed, the biggest issue Ryan had with the Asus ROG Ally, which arguably kept it from getting an even higher score, was how expensive it was at launch. With more than a third of the price knocked off this top Steam Deck competitor, such a glaring issue has been rectified in one sweep of the discount label applicator.

You can expect more handheld gaming PC savings as Black Friday approaches, but we can’t imagine there’ll be many better than this one.