Best Fire TV 2025: Stream Prime Video and more with these picks

The third-generation Fire TV Cube is the flagship streamer within Amazon’s line-up. Not only does it boast a faster performance, but its wide-range of connectivity ports and hands-free Alexa compatibility makes it perfect for home cinema enthusiasts.

The third-gen Fire TV Cube has had a design upgrade and features a wraparound fabric cover to avoid fingerprint marks. There are four easy to use control buttons on the top surface, and while it’s nice to have them, there’s the option of a remote control (Including the Alexa Remote Pro version) or Amazon’s voice assistant Alexa for hands-free control.

Turn the Cube around and you’ll find six ports including an Ethernet port, IR extender port and USB-A port for adding an external hard drive. There’s both HDMI output and HDMI inputs, with the latter allowing you to plug in another source such as a games console.

Setting up the Fire TV Cube is quick and easy if you have an Amazon account. Once you’re set up, thanks to the octa-core processor you’ll find scrolling through menus and opening apps is impressively speedy.

The Fire TV platform boasts a huge number of apps but it’s undeniably focused on Amazon content, with the home screen packed with ads for Prime and Freevee content throughout. We would have liked just as much focus on other apps and services.

Otherwise, the Fire TV Cube boasts support for HDR10, HDR10+ and Dolby Vision, with the latter two enabling your compatible TV to produce an optimal HDR performance with certain supported apps.

If you’re a home cinema enthusiast then we’d recommend the Fire TV Cube. However, if you’re just looking for a less expensive streamer then we’d suggest the Fire TV Stick 4K Max.

The Amazon Fire TV Stick 4K Max (2024) is the best streaming stick for Prime customers, delivering fast performance, support for all HDR formats and a massive app selection.

The streaming stick benefits from an improvement in processing speed compared to the original Fire TV Stick 4K Max, making scrolling through the homepage and different titles feel more fluid and faster. Alexa’s responses also come quicker and the search engine relays results without delay.

Despite the upgraded processor, the picture quality is practically identical to that of the previous generation, offering high levels of detail all the same. Audio also sounds similar in terms of clarity and tone, though the Fire TV Stick 4K Max is still only capable of playing Amazon Music streams at 16-bit/44.1kHz.

Setting up the Fire TV Stick 4K Max is incredibly straightforward with an HDMI extender included in the box and the aforementioned interface is easy to use, though still very Amazon-centric. That said, you can download a wide variety of apps, including Netflix, Disney+ and Apple TV+.

It’s also worth noting the smart home integration, which allows you to control everything from your Hive thermostat to your Ring doorbell, with live picture-in-picture making it possible to check smart cameras without completely interrupting your movie or show.

The Amazon Fire TV Omni QLED is not perfect as it comes with a few flaws. However, it’s an ambitious performer for its price and puts in a generally enjoyable performance across the board.

The design is smart with its thin, sliver bezel trim, though we’re not fans of the feet placement for the 65-inch version. They’re set at the edges and it means you’ll need a wide surface to position the TV on. Not everyone will have the space.

The Fire TV interface has its good and weak points. The amount of choice and options it provides in terms of apps is excellent, but content is weighted too much towards Prime Video and Freevee. If you subscribe to other streaming services, Amazon doesn’t make it easy enough to find what else is available.

Alexa voice control is reliable as we’ve to expect, supported with the Voice Remote and hands-free interaction if you choose to interact in that manner. The Fire TV Ambient Experience makes this more a lifestyle TV, and if you’re ensconced within the Amazon ecosystem, it’s a handy way to keep track of things through the customisable widgets.

In terms of its picture performance, the Fire TV Omni QLED features support for Dolby Vision IQ and HDR10+ Adaptive. The image quality could be more consistent in our opinion, HDR10/HDR10+ is not the most colourful; while Dolby Vision content suffers from raised blacks.

Upscaling and motion is solid enough, although we wouldn’t watch any 480p content on this screen. It’s not the brightest for HDR content, we measured it a peak of 529 nits, which is just bright enough to see the effects of HDR.

The sound system is crisp to a fault, but it can provide a good amount of space to films and TV shows. Like the picture quality, some sound modes fair better than others, but a soundbar will remedy that with a better sound.