Amazon has dropped its most colourful Echo speaker ahead of the big Prime Day deals event.
Prime Day kicks off tomorrow, but the deals have already started flowing under the Prime Day Early Access Deal label. This particular early deal gets you the Echo Dot Kids (5th generation) for £29.99, which is a 54% saving on the £64.99 RRP.

This is essentially the same device as the globe-shaped Echo Dot, but with a cute and colourful owl or dragon finish that will appeal to younger listeners. You also get an improved two-year guarantee and a year’s subscription to Amazon Kids+.
Amazon Kids+, in case you missed it, is a digital subscription designed for kids aged between three and 12. It gets you access to kid-friendly Audible books, interactive games and educational Alexa skills.
Meanwhile, Amazon’s parental controls allow you to set Alexa up to offer kid-friendly responses, as well as to filter out songs with explicit lyrics. This can be initiated on a regular Echo Dot speaker of course, but if you don’t have one to hand we’d recommend picking one of these up for the extra perks.
Our reviewer awarded the Amazon Echo Dot Kids (5th generation) 4.5 out of 5, concluding that “if you don’t have a spare speaker and want your kids to have access to Alexa, then the Amazon Echo Dot Kids (5th generation) is a brilliant choice.”
Best early Prime Day deals
UK:
- All-new Echo Spot – Now just £49.99 (was £79.99)
- Amazon Fire 55-inch QLED TV – Now just £429.99 (was £749.99)
- Nespresso Vertuo Next Coffee Machine – Now just £69 (was £150)
- Eero 6+ Mesh Wi-Fi Router – Now just £199.99 (was £299.299)
US:
- All-new Echo Spot – Now just $44.99 (was $79.99)
- MacBook Air M3 – Now just $898.99 (was $1099)
- Echo Show 15 with Fire TV Remote – Now just $249.98 (was $314.97)
- GoPro Hero 11 Bundle – Now just $249.99 (was $349.99)