If you’re looking for stylish, intuitive mirrorless camera to take your photography to the next level, they don’t come much better than the Fujifilm X-T100 – and it’s now dropped to its lowest ever price in this superb Amazon Prime Day 2019 deal.
With a 22% Prime Day discount available on 15-16 July, you can now pick one up for just £429 – and incredibly, that’s with an XC15-45mm kit lens too.
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Why is the X-T100 such a good camera for learning about photography and trumping your smartphone snaps? Well, like more premium cameras like the Fujifilm X-T30, it has an electronic viewfinder, intuitive manual dials, and a stylish, retro design – but it’s also priced like a premium compact camera.
You’ll be able to produce results that go well beyond a compact camera, though, because the X-T100 is compatible with X-Series lenses, which arguably have the best collection of affordable prime lenses on any camera system.

The X-T100’s 24.2MP APS-C sensor is very sharp and digs out incredible detail, and it’s a very capable vlogging camera too thanks to the side-flipping screen – a feature that you don’t get even on the far more pricey Fujifilm X-T30.
The cherry on top, particularly for those who don’t like to spend hours editing photos, are Fujifilm’s excellent Film Simulations – flip it into Vivid for punchier colours that don’t go overboard, or Classic Chrome for a moodier look.
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Related: Best Camera Deals for Amazon Prime Day 2019
In our review of the Fujifilm X-T100, we said: “The X-T100 would make a great first ‘proper’ camera for anyone whose Instagram habit has turned into an addiction (assuming it’s the taking photos part you like, rather than the showing off bit).”
We concluded: “The combination of retro styling and premium build in a compact body makes it a lovely object to own and use, and you’d have to spend a lot more to better the photos it takes.”
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