German luxury electronics brand has announced a new home theatre system in the We Boost, a plug and play wireless Dolby Atmos sound system.
The We Boost is due to launch at selected Loewe stores and retailers in June 2025 for the sum of £999. That’s less than the Samsung HW-Q990F sound system and much less than Sony’s Bravia Theatre Bar 9 (which is only a soundbar and not a sound system).
The We Boost supports not just Dolby Atmos spatial audio but can play Dolby Digital and PCM soundtracks, the 4.1.2 system features four wireless satellite speakers and a subwoofer.
It’s not a completely wireless home cinema solution though as it connects to a TV through a HDMI eARC dongle. But there are no cables between the satellite speakers and the subwoofer, making it less cumbersome to place the speakers where you want them in a room.
The satellite speakers feature upwards-firing drivers to create the impression of sound above you, while the We Boost counts on 720 watts to deliver powerful bass and “crystal-clear highs”. There’s also support for Bluetooth streaming from a mobile device, with a line-in and centre-out ports for connecting a centre-channel speaker.
There’s a remote for control that features an integrated OLED display that allows you to adjust bass, and treble as well as switching to other sound modes.
Home cinema still tangled by cables
The Loewe We Boost is another in a long line of wireless sound systems for the home but it’s not truly wireless.
And that’s because it still needs a HDMI eARC connection to connect to your TV, but HDMI eARC is something that I think a lot of audio brands would like to bypass it completely – but progress is slow.
HDMI eARC is useful in that it provides a solid and mostly stable connection between the TV and audio system, but it comes with issues. Lip-synching can go awry, there can be compatibility issues between various devices connected to a TV and of course, there’s a cable to deal with as well.
Brands such as Sonos have long advocated for going totally wireless, and some have already achieved this. Samsung’s Q Symphony and LG’s WOWCAST technology allow a sound system to connect to a TV over a Wi-Fi network, as does WiSA technology.
The problem is that both Samsung and LG’s tech only works with their own TVs, while WiSA is supported by expensive products and not affordable ones.
That completely wireless future is within each, but not for everyone, at least not yet.